The Helheim collection was inspired by my love for horror, Halloween and all things witchy. My starting point for this collection took me back to when I was a kid and would dress up for halloween, wearing those amazing plastic vampire teeth with a bin bag cape. I knew this is what my designs would have to be based on, all things spooky and witchy!
You can find out more about Jodi and other fantastic artists that we collaborate with on our artists page.